Viral marketing is easily the most explosive method for promoting your brand or one of your products using the internet. Viral marketing is the strategy which made Hotmail, Facebook, Twitter and many other platforms on the internet VERY popular and successful. Some tactics are listed below.
Social networking: The growth of social networks significantly contributed to the effectiveness of viral marketing. As of 2009, two thirds of the world’s Internet population visits a social networking service or blog site at least every week. Facebook alone has over 1 billion active users. In 2009, time spent visiting social media sites began to exceed time spent emailing. A 2010 study found that 52% of people who view news online forward it on through social networks, email, or posts.
- Facebook. Biggest and has the most users.
- Twitter. Popular because it offers bite-sized content.
- LinkedIn. Most popular site for professional networking.
- Google +. Has 300 million active monthly users. …
- YouTube. …
- Pinterest. …
An Internet meme (/miːm/ MEEM) is an activity, concept, catchphrase or piece of media which spreads, often as mimicry, from person to person via the Internet. Some notable examples include posting a photo of people lying down in public places (called “planking”) and uploading a short video of people dancing to the Harlem Shake.
A meme is “an idea, behavior, or style that spreads from person to person within a culture”. An Internet meme may take the form of an image, hyperlink, video, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources.
Guerrilla marketing is an advertisement strategy concept designed for someone to promote their products or services in an unconventional way with little budget to spend.
This involves high energy and imagination focusing on grasping the attention of the public in more personal and memorable level.
Some large companies use unconventional advertisement techniques, proclaiming to be guerrilla marketing but those companies will have larger budget and the brand is already visible. The main point of guerrilla marketing is that the activities are done exclusively on the streets or other public places, such as shopping centers, parks or beaches with maximum people access so as to attract a bigger audience. MORE HERE about a little old movie.
Viral Videos: The web traffic gained by viral videos allows for advertising revenue. The YouTube website is monetized by selling and showing advertising. According to the New York Times, YouTube uses an algorithm called “reference rank” to evaluate the viral potential of videos posted to the site. Using evidence from as few as 10,000 views, it can assess the probability that the video will go viral. If it deems the video a viable candidate for advertising, it contacts the original poster by e-mail and offers a profit-sharing contract. By this means, such videos as “David After Dentist” have earned more than $100,000 for their owners. One successful YouTube video creator, Andrew Grantham, whose “Ultimate Dog Tease” had been viewed more than 170,000,000 times (as of June 2015), entered an agreement with Paramount Pictures in February 2012 for the development of a feature film. The film was to be written by Alec Berg and David Mandel. Pop stars such as Justin Bieber and Esmée Denters also started their careers via YouTube videos which ultimately went viral. By 2014, pop stars such as Miley Cyrus, Eminem, and Katy Perry were regularly obtaining web traffic in the order of 120 to 150 million hits a month, numbers far in excess of what many viral videos receive. In March 2014, it was reported that a YouTube channel called Stampylonghead, owned by a UK broadcaster Joseph Garrett, was regularly receiving hits at a similar rate. Garrett posts daily videos of himself playing Minecraft. Garrett estimates that “channels with more than 100,000 subscribers generate enough cash for a decent living.”